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Case file

Impact Bias

Filed under
Not Enough Meaning

The charge

Impact bias is overestimating how intense and how long your future emotional reaction to an event will be.


How it operates

People focus on the focal event and underweight adaptation and the many other things life will contain.

Logged incidents

  1. Incident 01

    A founder thinks a failed launch will demoralize the team for a year.

  2. Incident 02

    A candidate assumes rejection will crush confidence indefinitely.

  3. Incident 03

    A buyer expects a new office to transform daily happiness.

What to watch for

Ask: How long did similar events affect me or others in the past, really?

Recommended action

Use affective-forecasting reference classes and reminders about adaptation.

Known associates

Source of record

en.wikipedia.org

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