← The Casebook

Case file

Selective Perception

Filed under
Too Much Information

The charge

People perceive the same evidence differently because expectations, motives, and prior beliefs shape what they notice and how they interpret it. The data may be shared; the meaning is not.


How it operates

Top-down processing filters ambiguous input through existing schemas. That means identical signals can produce different conclusions in different observers.

Logged incidents

  1. Incident 01

    Growth and trust teams read the same funnel dip and reach opposite causal stories.

  2. Incident 02

    Two interviewers hear the same answer and one calls it confidence while the other calls it arrogance.

  3. Incident 03

    Executives view the same employee survey as either a culture warning or normal noise.

What to watch for

Ask yourself: 'Would someone with a different prior or incentive read this same evidence differently?'

Recommended action

Use blind review where possible, structured rubrics, and adversarial collaboration between people with different priors. Force interpretation before revealing identities or favored hypotheses.

Known associates

Source of record

en.wikipedia.org

File your own case

Open the same case on your own draft.

Paste a memo, a research draft, or a strategy argument. It is scored against all 175 cards, and the strongest two or three risks come back with the evidence quoted and one practical next check.

Open a case on your draft →